WhatsApp Business Summit 2023
After the huge success that was the inaugural WhatsApp Business Summit 2022 in Brazil, Nomographic was once again entrusted by Meta to create the branding and motion assets for the 2023 event. For this year a more colourful and playful identity was developed to demonstrate the unique features and benefits of the platform as well as the personality of the brand.
Opening Video
This year not only saw vastly increased audience attendance in São Paulo, but also the expansion of the event to Mexico and Indonesia. Nomographic acted as creative consultants as well as the main production studio for the motion branding. Tweaks had to be incorporated to respect the local cultures including; colour usage, translations and adaptations for the various screen configurations and physical event layouts.
Event Branding & Ambient Graphics
Key Visual
